Barbour Gets Sheepish for the Holidays – Teams Up with Shaun the Sheep!
– Heritage and lifestyle brand Barbour has penned a festive new deal with Aardman Animations’ beloved character, Shaun the Sheep.
– The collaboration is for a special Christmas campaign, which promises to be as mischievous and cheeky as the famous claymation star.
– Known for his countryside adventures alongside Bitzer the sheep dog and the rest of the Flock, Shaun brings his authentic rural vibe to the all-seasons rustic brand.
Sheep, Dog and a Dose of Holiday Cheer
– The campaign is expected to draw in fans of the popular series, but also resonate with the brand’s faithful followers who appreciate and value rural and pastoral life.
– It’s not yet clear what the exact nature of the campaign will be, but we can certainly expect some fun animations infused with the special blend of Aardman humour and Barbour’s British countryside charm.
A Baa-rilliant Partnership
– Barbour’s collaboration with Shaun indicates a growing trend in lifestyle brands tying up with animated characters to bring a lighter, fun side to their promotional campaigns.
– The trend appears to be a win-win: the animation studios get new platforms and audiences for their characters, and the brands, in turn, get to engage consumers in a more fun, memorable and relatable way.
The Woolly, Witty Wrap-Up
Well, well, Barbour, the high-end outdoor brand, partners with the ever-mischievous Shaun the Sheep for a Christmas campaign – talk about a match made in pastoral heaven! It’s almost as if they picked him right off their heritage quilted jackets! It’s sure to hit fans right in their snowy, festive feels. We can’t wait for this new trench-coat tale of countryside chaos featuring our beloved woolly wanderer! Baaa-rbour, indeed!
This festive season, the renowned brand Barbour has partnered with the globally loved character, Shaun the Sheep, for a fresh Christmas campaign. Shaun the Sheep, with his playful nature and entertaining rural escapades alongside Bitzer, the sheepdog and the rest of the Flock, is a heartwarming sight for the whole family, often to the Farmer’s annoyance.
Brought to life by Aardman’s skilled team using their hallmark stop-motion techniques, this year’s holiday film is an engaging blend of humor, reflection, and cheer. Set on Mossy Bottom Farm, the festive movie unravels the antics of the always helpful Shaun, Bitzer and the Flock attempting to fix the Farmer’s worn-out Barbour wax jacket, fearing the dilapidated state might not offer him enough warmth and protection. Their misadventures lead to more harm than good, but Christmas is rescued when the Farmer’s original jacket reappears, expertly refurbished at the Barbour factory, hinting that tasks like re-waxing and jacket repairs might be best delegated to the professionals at Barbour.
We are thrilled to join hands with such an illustrious British brand that shares the same core values. Shaun the Sheep’s ‘One Farm’ scheme encourages us to take care of our earth, and Barbour’s services exemplify how families can prolong the life of their possessions.
Our creative unit truly enjoyed infusing the charm of Christmas back into Mossy Bottom Farm, and with his Barbour jacket, the Farmer has evolved into a style sensation! We are eager to bring joy to families globally with this delightful campaign.
-Rachael Peacock (Senior Brand Manager, Aardman)
Original article: https://www.skwigly.co.uk/barbour-shaun-the-sheep/