APC Kids Morphs into Madgic Distribution
– APC Kids, a well-known youth audiovisual content distributor, adopted a new name: Madgic Distribution.
– The rebranding comes after becoming part of the Madgic group in May 2025, when Madgic held the majority of the stake in the children’s company.
– Madgic group, aside of the newly named distribution company, owns the Zephyr Animation studio.
– The tables have been turned and Lionel Marty will soon be the big cheese, becoming the CEO of both Madgic Distribution and Zephyr Animation.
A Different “Madgic” Trick: The Rebrand
So, APC Kids decided it was time for a bit of redecorating and has spruced up its brand aura by becoming Madgic Distribution. Not to be confused with a magic show, it’s just a kid’s company being swallowed up by a larger fish, a.k.a Madgic Group. Oh, the magic of corporate mergers – more fascinating than a rabbit being pulled out of a hat, right?
New CEO Lionel Marty: The Magician Behind the Curtain
A special shoutout to the now head honcho, Lionel Marty, who’ll be commanding the ship of both Madgic Distribution and Zephyr Animation. With all those new responsibilities, he better have some magic up his sleeve!
Hot Take
In the animated world of corporate reshuffling, APC Kids went abracadabra and popped up as Madgic Distribution! Let’s hope this corporate magic trick turns out more charming and less sinister than most tricks we’ve seen. As for the new captain, Lionel Marty, the sailing waters in the animation world are murky and filled with unseen creatures. So, as he steps into these sizeable roles, remember the words of Dory from ‘Finding Nemo’ – “just keep swimming.” That’s the real magic trick, isn’t it?
Discover how youth-oriented media distributor, APC Kids, has transformed into Madgic Distribution after its merger with Madgic group in May 2025, gaining a major holding in the children’s business including Zephyr Animation studio.
The reins of Madgic Distribution and Zephyr Animation visualized through shows Lana Longbeard and Mogu & Perol, are now handed over to Lionel Marty, with David Sauerwein carrying his role as Producer at Zephyr Animation studio forward.
The expanded horizon of the Madgic group, with Jean-Michel Spiner at the helm, encompasses the 2 Minutes animation studios, dispersed globally from Paris to Nanjing in China, and Label Anim, popular for productions like The Scarlet Rose, Zak Jinks.
Isadora Moon (Presented by Madgic Distribution)
The library of Madgic Distribution is brimming with over 1800 episodes and 50 series from globally acclaimed producers catering to the varied interests of the youth. The roster features animation hits like Jade Armor, Angelo Rules, Isadora Moon, Emerald, and youthful live-action shows such as Hawa & Adam, High Hoops, Walter’s Christmas, all of which are widely screened over worldwide kids’ networks and platforms.
We can trace back the genesis of Madgic to 2022 when 2 Minutes and Label Anim fused together, opening up a plethora of production and audiovisual services in animated series, documentaries, and feature films.
CEO Lionel Marty comments:
With our smooth integration into the Madgic group, we found it fitting to rebrand ourselves as Madgic Distribution. As we move forward, we’ll be representing our wide range of animation and live actions for kids of all demographics at key industry events such as Le Rendez-Vous in Le Havre and MIPCOM in Cannes. Our mission to ferry international geniuses in content creation towards development, financing, co-production, and distribution remains unchanged.
Original article: https://www.skwigly.co.uk/apc-kids-madgic-distribution/