Women on Screen, Men in Charge: The Industry’s Open Secret
– The spotlight is on the gender imbalance behind the scenes of BBC’s European championship football ads featuring the Lionesses.
– As visually impressive as the ad may be, it underlines the industry’s open secret – men running the show off-screen.
– This disparity is not just limited to football games advertisement but extends to the wider world of media and entertainment.
– Despite several push and initiatives for gender equality indoors, the glass ceiling seems resilient.
A Whack from the Back(room)
Those flashy 3D animations swaying across your TV screens and the relentless social media ads for the women’s football games, are a beautiful optical charade. As the Lionesses roar to victory on the field, it’s mostly male lion roars reverberating behind the ‘animated’ scenes. It seems like a parallel game is being played, but this one has its goalposts skewed!
Gender Goalposts Needs a Reset
The art of 3D animation is akin to magic – it brings life and emotion to the lifeless. Yet, it appears there’s a spell of disparity cast over this magical realm. While initiatives abound to level the playing field indoors, the glass ceiling in the 3D animation industry – mostly male-shaped – needs a sledgehammer hit! Change is necessary, but for now, it seems to be whistling from offside!
Hot Take: It’s time to play a different game, folks! We’ve got this animation symphony playing on mute. Broads and blokes alike need to jazz up this bluesy studio scene. Let’s stop making 3D animation a boys’ club and start playing a co-ed game. Three cheers for diversity – it’s a win-win, after all! More perspectives to hash out, more creative clashes, and ultimately more evolution! The Lionesses are winning on the field, aren’t we all eager to see Lionesses slaying behind the scenes?
Under Pressure: How the Lionesses Shone Despite the Odds
Triumphing Over Spain, Holding European Championship Title – Pure Pride!
Revealed: The Missing Element Behind BBC Women’s Football Games Promotion
Unveiling The Blind Spot in BBC’s UEFA Women’s Euros Campaign, “Names Will Be Made”
A Shocking Fact: Only 25% of the Crew Were Women – A Contradiction to the Campaign’s Intent.
A Sobering Reality: None of the key creative positions were held by women.
Blinkink, the leading studio, overlooked its talented female stop-motion creators. This prompted an impactful Open Letter on social media.
Time for a Truthful Discussion: The Gender Gap in Our Industry
Exposing Bias: Despite DEI Policies, Publicly Funded BBC Shows Favouritism in Its Hiring Process>
Time and Again: Women Are Left on the Sidelines
Hitting the Nail: Debunking Excuses for the Lack of Women in the Industry
Calling Out Biased Choices:
Myth Busted: “We Couldn’t Find Experienced Women”
A Hollow Claim: “We Hire the Best”
A Wake-up Call: “We Represent Women on Our Roster!”
After Hiring a Woman Director: Here’s What You Should Do
Dispelling the Myth of “We’ll Do Better Next Time”
Hannah Lau-Walker, founder of She Drew That, Reflects on Gender Inequality in the Industry
Reiterating: The Real Impact Isn’t Just About What is Said, But Who Says It”
Industry Remember: Investing in Women and Marginalized Genders is Imperative for Gender Equality
The Reality Behind ITV Creative’s Ella Toone ad and the National Lottery girl’s football ad
Talent Drain: Women Are Being Pushed Out From The Industry, Not Due to Lack of Ability
Rallying Call: For Genuine Change, It’s High Time to Match Actions with Words
Pushing For Inclusivity: It Needs to Be Integrated into Policy, Not Just Goodwill
A Call For Industry Reform: Let’s Build an Industry that Celebrates Craftmanship and Equity Alike
WIA UK Weigh In
WIA UK: Representation is Much More Than Just Faces on Screen
A Pledge for Support: WIA UK Is Committed to Support Women & Marginalised Genders
Reach Out to Share Your Thoughts and Feelings About Initiating More Decisive Actions
First The Lionesses, Now It’s Your Turn to Deliver Successful Action.
It’s Time for You to Make Your Move,
Original article: https://www.skwigly.co.uk/women-on-screen-men-in-charge-the-industrys-open-secret/