– European animation company Ánima Kitchent and Indonesian studio Mocca Studio team up on a widespread distribution agreement for the animated preschool series, Tippi T-Rex, into the lucrative Chinese market.
– The pronounced interest from the Chinese market comes following the recent announcement of a co-production for 26 new 5-minute episodes of Tippi T-Rex with Mocca Studio.
– The partnership marks a substantial step towards global expansion for both studios, leveraging Tippi T-Rex’s considerable appeal with preschool audiences.
Ánima Kitchent and Mocca Studio Take a Bite Out of the Chinese Market
Tippi T-Rex Stomps Her Way into China
Global Expansion Through Animation: Tippi T-Rex’s Journey
In the ever-humorous world of prehistoric animation, we couldn’t ignore the recent dino-sized move by European animation company Ánima Kitchent and Indonesian animation studio, Mocca Studio. Seems Tippi T-Rex has stomped her way into a distribution agreement that brings her prehistoric mischief and power-puffed dino charm to the land of the dragon – China. This comes fresh off the back of an announced co-production for a whopping 26 new 5-minute bite-sized (pun intended) episodes of her show.
Tippi T-Rex is not just rick-rolling into China; she’s on a global domination spree! From European animation studios to Indonesian co-productions, the world very well might be Tippi’s playground. And who can resist a preschool-friendly stomping T-Rex anyways? If this doesn’t indicate a Jurassic-sized expansion for both animation studios, I don’t know what does! You know what they say: “The T-Rex might be extinct, but its animated TV market demand, it seems has just begun to roar.”
Ánima Kitchent, a renowned indie animation company from Europe collaborates with top Indonesian animation studio Mocca Studio for the global distribution for their popular preschool animated series, Tippi T-Rex, targeting significantly the Chinese market.
Image Source: Ánima Kitchent
Following the recent partnership with Mocca Studio for producing 26 fresh 5-minute episodes of Tippi T-Rex, the series is seeing a surge in interest from China. The series has been swooped up by 24 Bridges, a dominant subsidiary of Beijing-based Bridges Culture Transmission Co. Ltd. The deal was midwifed by GoldBee, a Barcelona-based distributor with a speciality in children and family content.
As a result of a four-year partnership that builds upon the series’s prominence in Asia, the deal with 24 Bridges will see 52 fresh 5-minute exclusive episodes of the 2D series along with 4 songs and 14 approximately 3.5-minute-long episodes.
Ánima Kitchent’s innovative content strategy centers around a digital-first, metric driven approach. Their journey commenced with short-form video testing on YouTube, sophisticatedly interpreting performance metrics and scaling up to longer multi-platform formats. This unique methodology assisted in optimizing content engagement, attaining maximum impact hence rolling out an entire season composing of 52 5-minutes-long episodes with collaborating partner, Mocca Studio.
With this latest game-changing deal, Tippi T-Rex is set to ascend to new heights as a globally recognized and engaging IP for preschoolers, all thanks to gripping storytelling, educational themes, and endearing characters.
The delightful fusion of heartwarming emotions, music, and adventure in Tippi T-Rex won us over completely. We’re confident that Chinese children will deeply connect with these qualities. This alliance aims at introducing Chinese families to the gentle and inquisitive world of Tippi. We anticipate this captivating character becoming a cherished friend to preschoolers across China and are keen on working closely with Ánima and GoldBee to encourage her journey.
-Walt Zhou (International Acquisitions Director, Beijing 24 Bridges [24 Bridges])
We’re ecstatic to introduce Tippi T-Rex to families across China through this partnership with 24 Bridges. Initially conceptualized as a digital-first IP with songs and short videos, it has now evolved into a fully-fledged series. Following the production of the first 26 episodes and an additional 26 with Mocca Studio, the show’s success drew the attention of 24 Bridges, a significant player in the region. We’re enthusiastic about Tippi embarking on her journey into new markets and fostering global relationships.
-Miguel Aldasoro (International Sales and Co-production Director, Ánima Kitchent)
We are excited about Tippi T-Rex‘s next journey in this crucial partnership. Gaining entry into China’s fiercely competitive preschool market validates the appeal of the series. We believe the unique fusion of humor, heart, and exploration will create exciting new opportunities for the brand through our collaboration with 24 Bridges.
-Christophe Goldberger (Founding Managing Director, GoldBee)
About Tippi T-Rex
Top star of the animated series, Tippi, is an adorable 4-year-old T-Rex. Living in a contemporary world inhabited by various dinosaurs and other prehistoric species with her family, she is full of joy, has a vivid imagination and is extraordinarily inquisitive about the world around her. With her invigorating energy, she transforms everyday situations into extraordinary adventures while also learning and enjoying every bit of it.
Tippi is extremely outgoing, loves playing with her best friends, Pearl and Triceps, and never misses a chance to converse, even with her favourite T-Rex rap singer doll, Lucy. She’s tirelessly working on perfecting her endearing T-Rex ‘g roar’, hoping to sound just like her parents one day.
Original article: https://www.skwigly.co.uk/tippi-t-rex-china/