Animation Scotland Looking Snazzy and Ambitious with New Brand
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Scotland’s Animation Reloads
Animation Scotland celebrates its three-year anniversary with an invigorating new brand identity. They figured it was time to put on a fresh coat of paint and swank up their image.
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Support from Screen Scotland
Screen Scotland, ever the helpful ally, threw in a helping hand in launching the fresh and bold look. After all, what’s a superhero without a trusty sidekick?
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A Firm Pledge to Local Creativity
With this snazzy new look, Animation Scotland reaffirms their commitment towards advocating local artistic mastery. Loco for local, they say!
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Scotland’s Global Ambition
This isn’t just a makeover for the sake of it. It’s also a typical Scottish power move to boost the country’s presence on the global animation and VFX scene.
The original article was first published in Skwigly Animation Magazine.
Hot Take
In what can be seen as a feisty third-year tantrum, Animation Scotland decided to ditch the old poor-boy image and traded up for a whole new look. Given their recent strong footing in promoting local creative genius and their ongoing dive in the global pool, it’s fair to say, they’ve outgrown their ‘terrible twos’. With Screen Scotland in the wings rooting for them, it’s clear they have their eyes on the global cookie jar. Will they manage to bring home the Scottish shortbread? Only time and good animation will tell! It’s quite a show, and we’ve got the best seats in the house. So grab your popcorn, chums, and let’s enjoy the spectacle called ‘Animation Scotland 2.0’.
Animation Scotland heralds a vibrant rebranding to celebrate its third year, symbolizing a new epoch for the nation’s animation and VFX sector. Backed by Screen Scotland, the renewed branding cements Animation Scotland’s pledge to endorse local creative prowess while heightening Scotland’s global presence in the industry.
This landmark is glorified on the global platform at MIFA 2025 in Annecy, France, the premier animation market worldwide, provides a stage for Animation Scotland to display its daring new stance and a unified studio network under one commanding creative banner.
“Scotland is a haven for unrivaled animation and VFX talents. Our new avatar epitomizes our combined strengths, our aspirations, and our escalating clout in the global market. It’s more than a fresh facade, Animation Scotland’s new personality mirrors our evolved role as the national torchbearer for the dynamic industry, promoting talent and demolishing obstacles to foster the flourishing of animation.”
– Sueann Rochester, Chair of Animation Scotland Board.
Since its inception in 2022, Animation Scotland has strived to consolidate and magnify Scotland’s animation and VFX sector voice, solidifying synergies among studios. The formidable network nationally has arisen from associations with bodies like Screen Scotland, Scottish Enterprise, and Dash Accounting Services. Strengthened relationships with educational institutions support graduate employability and secure the sector’s talent prospects.
An unwavering focus on industry engagement has been crucial to the strategy, with Animation Scotland promoting the country at significant national and international platforms including MOVE Summit, Glasgow Film Festival, Manipulate Arts, and the World Animation Summit. Notably, Animation Scotland has facilitated global investment like Halon Entertainment’s recent establishment, validating Scotland’s creative prowess and commercial readiness.
David Smith, Director of Screen Scotland expressed:
“Screen Scotland and Animation Scotland’s collaboration has materialized their next step in executing exceptional work. For the first time, Scotland’s animation sector has this stellar international platform, signalling continuous growth in Scottish animation. This sectoral impetus echoes the international acclaim of Scotland’s highly skilled animation and VFX talents, who persistently contribute to globally vital content and stimulating local productions.”
This year’s MIFA places this very vision at the forefront. Visitors to Stand B.02 will witness the potency of Scotland’s animation sector and its distinctive identity value. An exclusive Animation Scotland tartan will be unveiled, in collaboration with Raasay Distillery and Edinburgh Gin for a genuine Scottish flavor in France.
Original article: https://www.skwigly.co.uk/animation-scotland-marks-three-years-with-bold-new-brand-and-global-ambitions/