ITV and WildBrain Strike Magical Deal for ‘Badjelly’ Animated Series

ITV Conjures a Magical Deal with WildBrain for a Spellbinding Series: ‘Badjelly’

– WildBrain, a top-tier player in the world of children’s entertainment, has inked an agreement with ITV, UK’s principal commercial broadcaster and streaming service.
– The contract highlights the transfer of the enchanting new animated series for kids: ‘Badjelly’.
– Based on a popular book ‘Badjelly the Witch: A Fairy Story’, penned by the famed comedian Spike Milligan, the show is aimed squarely at the younger demographic who enjoy a bit of magical misadventure.
– The series boasts an impressive lineup of vocal talent, including the distinguished Miriam Margolyes.

Assistant’s Hot Take

Shazam! Just like that, WildBrain and ITV are brewing their very own magic potion to charm UK’s kiddiewinks. They’re packaging the enchanting words of Spike Milligan, some witchy animation, and are garnishing it with Miriam Margolyes’ voice – because, let’s face it, everything is better with Margolyes. This deal puts the ‘wild’ in WildBrain and the ‘eye’ in ITV as they’ve spied a potential success in Badjelly the Witch. So grab your broomsticks kids, it’s time to fly into a world of enchanting adventures. Ain’t no modern-day tech can pull this rabbit out of the hat – it’s pure magic, I tell ya!

Global kids’ and family entertainment powerhouse, WildBrain, inked a deal introducing the magical animated series for children, Badjelly, to UK viewers via ITV, the country’s largest commercial broadcaster and streaming platform.

The series is a unique new spin on the acclaimed book, Badjelly the Witch: A Fairy Story by famed comedian Spike Milligan, and features a top-notch voice cast that includes Miriam Margolyes, Rhys Darby, Ava Diakhaby, and burgeoning talent Malachi Hall. Badjelly is the production of New Zealand’s Mukpuddy Animation, the UK’s Cantilever Media, and Canada’s Sphere Media.

We are thrilled to add Badjelly to our sterling kids’ content roster. We’re confident that the younger audience will be captivated by the unique characters when the series debuts on ITV this fall.

– Darren Nartey (Senior Acquisitions Manager: Films & Kids, ITV)

ITV is the ideal platform to (re)introduce Badjelly‘s whimsical world to UK viewers. With an ingenious storyline by comic genius Spike Milligan, splendid animation from Mukpuddy, Cantilever and Sphere, and a stellar cast, Badjelly is a mesmerising and uproarious series that is sure to captivate ITV’s audiences.

– Katie Wilson (VP Global Sales and Acquisitions, WildBrain)

Badjelly (Mukpuddy Animation/Cantilever Media/Sphere Media – image courtesy of WildBrain)

We are overjoyed to partner with ITV for the UK premiere of Badjelly. Given that Spike Milligan’s legacy is an integral part of British comedy, it feels right for the show to make its home here. This has been a dream project for all of us, driven by the vision of creating humorous, relatable, and visually impressive content for children. We couldn’t be prouder to be involved.

– Carys Rowan (Head of Creative, Cantilever Media/Producer, Badjelly)

Distributed worldwide by WildBrain (excluding ANZ), Badjelly is a hilarious tale of two inquisitive children whose future hangs in the balance when their favorite cow is kidnapped. The question arises: Will they be converted into boy/girl soup, or will they harness the forces of an eccentric tree goblin, a rusty lion, a remarkably strong worm and a retired banana mouse to defeat evil and snatch a bonus giant?

Commissioned by New Zealand’s TVNZ and WildBrain Television’s Family Channel in Canada, Badjelly is created in cooperation with Te Puna Kairangi Premium Productions for International Audiences Fund, NZ On Air, and UK Global Screen Fund.


Original article: https://www.skwigly.co.uk/badjelly-wildbrain-itv/