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New Interactive Aardman AR Trail, ‘Lloyd of the Flies: Bug Hunt’ Launches
– The trail invites families, youngsters, and insect enthusiasts to the Royal Entomological Society Insect Garden at Stratford Cross.
– This innovation happens just as the garden opens its gates to the public this week.
– Lloyd, a formidable character, and the first non-human Royal Entomological Society Ambassador is in search of missing friends.
– This forms the crux of the augmented reality experience where visitors can help Lloyd find his friends and bring them all back.
And now, for the hot take:
The Buzz Around Lloyd
Whether you’re a bug fan or someone who simply likes to crack the occasional insect pun, this enchanting augmented reality trail promises to “bug” you in all the right ways. Aardman’s brave venture into AR blends education and entertainment in a magical way that’s perfect for both mini-beetle-hunters and full-grown entomologists. The witty name, ‘Lloyd of the Flies,’ hints at not just a bug-sized adventure, but a bug’s eye view of the world. So strap on your explorers hat, because Lloyd is leaving no stone unturned in search of his friends. In other news, can we take a moment to hail Lloyd, our first ever non-human ambassador? Talk about representation in diversity! Finally, insects get their fly on… I mean, time in the sun.
Image: Aardman/Royal Entomological Society
Prepare for bug-filled adventure as a novel Lloyd of the Flies AR trail comes to the Royal Entomological Society Insect Garden at Stratford Cross, East London. Recognized as the first non-human ambassador of the society, Lloyd invites families and insect-hobbies to help him locate his friends and learn interesting facts about these essential life-supporting organisms.
Comments from the Royal Entomological Society’s CEO, Simon Ward:
We’re excited about Lloyd’s role as our insect ambassador and the launch of the interactive ‘Bug Hunt’ in association with Aardman and Lendlease at Stratford Cross. The Royal Entomological Society Insect Garden is a significant contribution from our partners towards creating an urban sanctuary for insects in East London. By introducing Lloyd, we aim to inspire young minds and reveal the significance of insects in human and planetary health.
A few words from Guy Thomas, Lendlease’s Head of Retail & Place Assets:
The underlying principles of sustainability, innovation, and partnership reflect at Stratford Cross. The new Royal Entomological Society Insect Garden will align with our values and contribute to biodiversity, education, and research resources. The launch of the Lloyd of the Flies ‘Bug Hunt’ is a great start to inviting everyone to explore the intriguing world of insects this summer.
The CGI comedy series, Lloyd of the Flies by Aardman, conceptualizes Lloyd, the housefly, as the main lead for the ‘Bug Hunt’ trail. Visitors can use the augmented reality application to navigate the garden, learn about insects, and view the world from an insect’s viewpoint. Following the festivities, Stratford Cross invites families to enjoy shopping, dining, and entertainment.
Lloyd of the Flies (Image: Aardman)
Matthew Walker from Aardman and creator and director of Lloyd of the Flies comments:
The concept of Lloyd of the Flies is to lead children into the captivating world of insects engagingly. Collaborating with the Royal Entomological Society and the Lendlease team brings us immense pleasure in reimagining Lloyd’s universe. Lloyd is enthusiastic about the upcoming Bug Hunt launch at Stratford Cross and the diverse ecosystem that the insect garden offers.
Discover more about the Royal Entomological Society Insect Garden by visiting royensoc.co.uk
Original article: https://www.skwigly.co.uk/lloyd-of-the-flies-bug-hunt/