– h1: Toonz Media Group & Giffi Ltd. Fuse Forces for Animated Goodness
– h2 : Co-Production & Co-Distribution Agreement for ‘Adventures of Rusty’
– h2: The Animated Series Inspired by Ruskin Bond’s Cherished Stories
– h3: Rusty – A Young Anglo-Indian Boy Swings Into Animated Action
– h3: A 52×7″ Animated Series in the Making
Close your macbooks, folks, because Toonz Media Group and Giffi Ltd. are nabbing the limelight with their latest announcement. They’re joining their creative minds to co-produce and co-distribute the animated series, ‘Adventures of Rusty.’ This ain’t just some doodles in a flipbook, folks. Rusty’s adventure is based on the heart-tugging tales by Ruskin Bond, a man who can turn your plain chalkboard of emotions into a Pollock masterpiece.
The series promises to encapsulate 52 precious 7″ moments of Rusty, a young Anglo-Indian boy who potentially possesses more charm than a cup of spiced chai on a rainy afternoon. So get ready to ride the roller coaster of Rusty’s life, sprinkled with the magic of Bond’s storytelling and moulded into the spell-binding medium of animation. Because apparently, the animation world doesn’t believe in small potatoes; they’re here to dish up a feast!
Toonz Media Group teams up with Giffi Ltd for an animated series based on Ruskin Bond’s Adventures of Rusty.
The joint venture aims to globalize the acclaimed Indian author Ruskin Bond’s charismatic stories of Rusty, an isolated young Anglo-Indian boy through a 52×7” animated series. The co-production and co-distribution agreement also includes creation and merchandising of consumer products aligned with the characters of “Adventures of Rusty,” to enhance global brand recognition.
Toonz Media Group CEO P Jayakumar and Giffi Ltd. CEO Prabit Nair in Mussoorie with famous author Ruskin Bond (image credit: Toonz Media Group)
In this collaborative venture, Toonz and Giffi plan to co-produce a short animated series to premiere on digital platforms, eventually extending to YouTube and other channels. The distribution rights for media, toys, merchandise, and collectibles will be shared by both companies.
The worldwide acceptance of Bond’s literary universe, with its translated versions in over 50 languages and selling above 20 million copies, assures the potential success of this initiative. Many of Bond’s works have proven to be timeless classics.
The CEO of Toonz Media Group, P. Jayakumar, enthusiastically exclaimed:
Teaming up with Giffi to adapt Ruskin Bond’s enthralling stories into an animated series is an exciting endeavor. We believe our proposed strategy of launching a short YouTube series along with the animated TV show will ensure the project’s success.
Sharing a similar sentiment, Prabit Nair, CEO of Giffi Ltd, stated:
Associated with an iconic legacy like Ruskin Bond is a gratifying experience. Collaborating with Toonz on this project and our shared commitment towards ensuring its global success is indeed thrilling. We extend our gratitude towards Sidd Bond for entrusting us with this venture.
The acclaimed author Ruskin Bond, expressing his joy on the animated transformation of his work, stated:
Seeing my stories come alive as animation is genuinely delightful. The prospect of connecting to a new age of readers and viewers through this platform is both thrilling and humbling. I trust that the adaptation will personify my storytelling essence and provide worldwide joy to its audience.
Ruskin Bond’s grandson, Siddharth Bond, expresses his fervor for preserving his grandfather’s literary works:
I am thrilled at the prospect of introducing my grandfather’s cherished tales to a new generation through animation. This initiative aims to capture the magic of his narratives, making them relevant to younger audiences, ensuring that his stories continue to captivate future generations. The Bond family is ecstatic and eager to see his works translated into an animated series.
Original article: https://www.skwigly.co.uk/toonz-giffi-adventures-of-rusty/