– **Women’s Aid**, the UK’s prominent charity to abolish domestic abuse, has commenced an innovative campaign known as **’The Monster Who Came to Tea’**.
– The campaign’s main focus is to encourage the government to revisit the allocation of funds supporting **domestic abuse services**.
– The custodial review for the funds is slated for the forthcoming **Spring Spending Review**.
– The campaign is a clever adaptation from a popular children’s book, spinning it into a distressing recital of a **domestic abuse story**.
WATCH: Women’s Aid ‘The Monster Who Came to Tea’
Charity Sweeping Change with Animation
Inspired by Childhood Story, Born of Unforgettable Scars
Steeping a little of my hot take into this, it’s a brainwave to use the medium of 3D animation to highlight serious societal issues – sort of like adding spoonful of sugar to the bitter truth. Women’s Aid has creatively leveraged the familiarity of a children’s book, brewing a strong pot of awareness about domestic abuse. It’s quite refreshing to see the stiff-upper-lip British government being nudged by a ‘tea party’. However, I’m pouring my hopes into the Spring Spending Review pot, fervently wishing for government to bite the bitter biscuit of reality and re-allocate much-needed funds for domestic abuse support. The tea is served, let’s see who sips it!
‘The Uninvited Guest’: A Powerful New Campaign from Women’s Aid to End Domestic Abuse
Based on a popular children’s story, ‘The Uninvited Guest’ is the latest campaign by Women’s Aid. Through the eyes of young Lily, the campaign tells a heartbreaking tale of domestic abuse, spinning a narrative where the ‘monster’ is not a mythical beast but a father. This stark depiction aims to spur government action and increase funding for domestic abuse support services.
“Many women and children live in perpetual fear. That’s unacceptable and must change. We need the government to support our life-saving services for those trying to escape abuse. Join us, sign the open letter, and let’s make a difference together.”
-Farah Nazeer (CEO of Women’s Aid)
Renowned filmmaker Guy Manwaring helmed the heart-wrenching film at the campaign’s core. With a switch between live-action and animation, the film features moving performances capped by a narration from acclaimed actress, Anne-Marie Duff.
“It’s an honor to narrate part of this deeply distressing multi-faceted story. I only wish we didn’t need to tell this tale. May it inspire everyone to understand the extent of such harrowing situations within society.”
-Anne-Marie Duff (Narrator)
Image courtesy of House 337
The campaign film will be shared across social media and in cinemas nationwide, supplemented by an out-of-home initiative styled like a classic book launch to encourage public engagement and garner signatures for an open letter to the UK government.
On social media, survivor testimonials will highlight the invaluable support Women’s Aid provides, raising public awareness, educating the masses, and leading the call for increased funding for specialized support services for the youth.
A powerful narrative can shed light on pressing issues. This campaign recontextualizes a cherished children’s story to make a profound impact and provoke action.
-Josh Green (Chief Creative Officer, House 337)
This campaign’s commitment extends to educational initiatives. Lesson plans based on ‘The Uninvited Guest’ will help children discern signs of abusive relationships. The goal is to arm the next generation with the necessary understanding to identify and seek help in harmful situations.
Join Women’s Aid’s mission by signing their open letter, and urge the government to prioritize funding for specialist domestic abuse services.
‘The Uninvited Guest’ isn’t just a campaign, it’s a movement for change. By incorporating education, this conversation will extend beyond the campaign’s lifespan, helping shape a future devoid of domestic abuse.
-Lucy Freedman (Chief Growth Officer, House 337)
Failed by current government funding, Women’s Aid is striving to bring the issue of domestic abuse into the national spotlight. Sign the open letter and make a difference by visiting: https://takeaction.womensaid.org.uk/openletter
Original article: https://www.skwigly.co.uk/watch-womens-aid-the-monster-who-came-to-tea/